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Sustainability in Sports

The business of sport has been very influential to the advancement environmental sustainability.  Venues, teams, events, and athletes have collectively been shifting to more efficient and eco-friendly operations. All have worked hard to reduce the environmental footprint of sport.  Through advocation and implementation of sustainable practices, sports have communicated positive environmental messages on a worldwide basis.   Infrastructure, use of existing venues, climate, and best practices are all open topics.  This panel will discuss how leaders in sustainability see the future and the actual implementation of sustainable measures, the manner in which we can use available data to advance environmental sustainability, and how to maintain the integrity of sport.

Moderator:

Zaib Shaikh, Consul General of Canada, Los Angeles

Panelists include:

Paul Gonzales, Public Affairs Manager for the Southern California Regional Rail Authority

Melinda May, Brand and Marketing Strategist. 15 Years at the International Olympic Committee (IOC) in Lausanne, Switzerland as VP of Marketing Strategy and Activation. Brand Management and Sports Marketing at The Coca-Cola Company.

Earlier Event: June 25
Leadership and Sports
Later Event: June 25
Hosted Luncheon