What’s on the minds of some of the top leaders in sports? This panel examines issues and trends, with an insider perspective and point-of-view. The conversation will explore a number of key topics, including the impact of game changing technology advancement on personalized fan engagement and athletes as content creators. We will also discuss the growth of European soccer in the US, what it means for an ever-growing fan base and who is capitalizing from it. Finally, we will examine social responsibility and the relationship between sport and society. How is it changing the way sports are marketed and what are the implications for community engagement and sponsorship? What are the key issues and how are they evolving?