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Sponsoring an Olympic Athlete Panel

How to Maximize the Activation of an Olympian sponsorship:  Once you reach an agreement to work with an Olympic or Paralympic athlete (or Olympic or Paralympic hopeful) here’s what you can do to get the most "bang for your buck.”  You’ll learn how to pick the right athlete to amplify your company’s message, how to negotiate for their services, and how to connect the Olympic ideals to your company’s brand.  You will also learn about the pitfalls to avoid.  

Moderator:

John Naber

5-Time Olympic Medalist, Board Member, LA Sports Council and Southern California Committee for the Olympic Games

Panelists:

Apolo Ohno

10-Time Olympic Medalist. The most decorated American Olympian at the Winter Olympics. NBC Broadcaster for the 2014 and 2018 Winter Olympics. Champion, “Dancing with the Stars” with dancing partner, Julianne Hough in 2007.

Rahsaan Johnson

Director of Sponsorships & Brand Activation, United Airlines. Responsible for global experiential marketing efforts, engaging travelers around the world, including management and activation of the airline's sports, entertainment and lifestyle sponsorship portfolio, ensuring sponsorships and related activations align with the brand value proposition and drive traditional and social media visibility.

Sheryl Shade

Principal of Shade Global, a strategic brand marketing and consulting firm. based in New York and Florida. The company specializes in brand advocacy, representation and franchise management for a broad range of clients including Olympic athletes, documentary filmmakers, media organizations, consumer products companies and public institutions.