In an ever growing fragmented marketing landscape, it is becoming more important every day for brands to find unique and powerful ways to reach their target consumers through sports & entertainment. Hear from some of the top corporate partners in the US on how they have evolved their strategies to leverage their sponsorship deals, create multi-platform programs to develop consistency of messaging and the challenges they face in cutting through the clutter.
Dave Klewan, GM Genesis Open, LA Sports Council Board Member
Erwin Raphael, Chief Operating Officer, Genesis Motor America
Paul Hourigan, Director - Sports Marketing, The Coca Cola Company