The International Olympic Committee announced at the IOC Session in Rio de Janeiro that it was undergoing the most comprehensive evolution of the Olympic programme in modern history. Plans by the IOC are to energize a movement to take sport to an audience with a focus toward a younger generation, innovation, and flexibility that provide gender equality and a legacy value. With that in mind, the LA Sports Summit has chosen four sports to highlight this emerging trend that are extremely popular, in a growth mode, and embrace the future of the type of sports we believe will fulfill this vision for the future. On our panel we have included the leaders in surfing, skateboarding, functional fitness (CrossFit), and lacrosse. All are experiencing incredible expansion worldwide with new models that showcase their sport's popularity. This panel will explore the developments and future plans from the leaders in each sport.
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Earlier Event: June 25From Naming Rights to Gaming Rights: An Exploration of New Sports Revenue Generation
Later Event: June 25Next Generation Partnership Marketing