This session will discuss the different commercial models sports organizations use to generate revenue via sponsorships, naming rights, advertising, licensing, etc. and will explore how these revenue generators are evolving and becoming true fan-focused partnerships. Panelists will share their perspective on the particular challenges in the SoCal market, including the impact of expanded legalized sports betting as a new revenue source for sports organizations. The panel will review the opportunities that sports organizations may gain within legalized sports betting and how the media and advertising landscape and fan experience will change due to the demands of sports betting.
Back to All Events
Earlier Event: June 25Gillian Zucker, President of Los Angeles Clippers. One-on-one Interview by Kristina Pink
Later Event: June 25Emerging Sports Panel