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From Naming Rights to Gaming Rights: An Exploration of New Sports Revenue Generation

This session will discuss the different commercial models sports organizations use to generate revenue via sponsorships, naming rights, advertising, licensing, etc. and will explore how these revenue generators are evolving and becoming true fan-focused partnerships. Panelists will share their perspective on the particular challenges in the SoCal market, including the impact of expanded legalized sports betting as a new revenue source for sports organizations. The panel will review the opportunities that sports organizations may gain within legalized sports betting and how the media and advertising landscape and fan experience will change due to the demands of sports betting.


Richard Brand
San Francisco Managing Partner and Head of the Sports Group, Arent Fox LLP. LA Sports Council Board Member


Jennifer O’Sullivan, Sports Partner, Arent Fox LLP. Expert in Sports Media, Sports Leagues and Teams.

Dan Grigsby, Chief Legal Officer & General Counsel of the Los Angeles Lakers.

John Keenan, Anschutz Entertainment Group (AEG), Senior Vice President and General Counsel

John Keenan joined AEG in 2003 and serves as the organization’s Senior Vice President & General Counsel. In this role, Keenan manages and directs all legal aspects pertaining to AEG’s properties, business units, franchises as well as its owned, operated or managed entities in the United States, Asia, Australia, Europe and South America.