How to Maximize the Activation of an Olympian sponsorship: Once you reach an agreement to work with an Olympic or Paralympic athlete (or Olympic or Paralympic hopeful) here’s what you can do to get the most "bang for your buck.” You’ll learn how to pick the right athlete to amplify your company’s message, how to negotiate for their services, and how to connect the Olympic ideals to your company’s brand. You will also learn about the pitfalls to avoid.
5-Time Olympic Medalist, Board Member, LA Sports Council and Southern California Committee for the Olympic Games
Director of Sponsorships & Brand Activation, United Airlines. Responsible for global experiential marketing efforts, engaging travelers around the world, including management and activation of the airline's sports, entertainment and lifestyle sponsorship portfolio, ensuring sponsorships and related activations align with the brand value proposition and drive traditional and social media visibility.
Four time Olympic Gold Medalist from the 2000 and 2004 Olympic Games including Team Captain in 2004. Lenny is the founder of the SwimRight Academy, a year round swim program based on his proprietary teaching curriculum. He is also a member of the International Jewish Hall of Fame and the International Swimming Hall of Fame.
Principal of Shade Global, a strategic brand marketing and consulting firm. based in New York and Florida. The company specializes in brand advocacy, representation and franchise management for a broad range of clients including Olympic athletes, documentary filmmakers, media organizations, consumer products companies and public institutions.
In an ever growing fragmented marketing landscape, it is becoming more important every day for brands to find unique and powerful ways to reach their target consumers through sports & entertainment. Hear from some of the top corporate partners in the US on how they have evolved their strategies to leverage their sponsorship deals, create multi-platform programs to develop consistency of messaging and the challenges they face in cutting through the clutter.
Dave Klewan, GM Genesis Open, LA Sports Council Board Member
Erwin Raphael, Chief Operating Officer, Genesis Motor America
Ann Hand, CEO and Chairman, Super League Gaming
Paul Hourigan, Director - Sports Marketing, The Coca Cola Company
The International Olympic Committee announced at the IOC Session in Rio de Janeiro that it was undergoing the most comprehensive evolution of the Olympic programme in modern history. Plans by the IOC are to energize a movement to take sport to an audience with a focus toward a younger generation, innovation, and flexibility that provide gender equality and a legacy value. With that in mind, the LA Sports Summit has chosen four sports to highlight this emerging trend that are extremely popular, in a growth mode, and embrace the future of the type of sports we believe will fulfill this vision for the future. On our panel we have included the leaders in surfing, skateboarding, functional fitness (CrossFit), and lacrosse. All are experiencing incredible expansion worldwide with new models that showcase their sport's popularity. This panel will explore the developments and future plans from the leaders in each sport.
Jack M. Caress, PhD, LA Sports Summit Director. LA Sports Council and SCCOG Board Member.
Professional Lacrosse Player. Co-Founder, Premier Lacrosse League, 2-Time World Lacrosse Champion with Team USA. 2-Time NCAA Champion at Johns Hopkins.
Vice President of Global Integrated Marketing at Vans.
President, International Functional Fitness Federation
This session will discuss the different commercial models sports organizations use to generate revenue via sponsorships, naming rights, advertising, licensing, etc. and will explore how these revenue generators are evolving and becoming true fan-focused partnerships. Panelists will share their perspective on the particular challenges in the SoCal market, including the impact of expanded legalized sports betting as a new revenue source for sports organizations. The panel will review the opportunities that sports organizations may gain within legalized sports betting and how the media and advertising landscape and fan experience will change due to the demands of sports betting.
San Francisco Managing Partner and Head of the Sports Group, Arent Fox LLP. LA Sports Council Board Member
Jennifer O’Sullivan, Sports Partner, Arent Fox LLP. Expert in Sports Media, Sports Leagues and Teams.
Dan Grigsby, Chief Legal Officer & General Counsel of the Los Angeles Lakers.
John Keenan, Anschutz Entertainment Group (AEG), Senior Vice President and General Counsel
John Keenan joined AEG in 2003 and serves as the organization’s Senior Vice President & General Counsel. In this role, Keenan manages and directs all legal aspects pertaining to AEG’s properties, business units, franchises as well as its owned, operated or managed entities in the United States, Asia, Australia, Europe and South America.
Gillian Zucker is in her fifth season as President of Business Operations of the L.A. Clippers. She is the only female team president in the NBA and oversees the league’s largest female leadership team. Her focus is creating a culture of constant improvement and a fan-first philosophy with innovative strategic discipline to support team efforts around operating as an elite championship franchise.
At the Clippers, her accomplishments include launching the revolutionary Clippers CourtVision digital viewing experience, transforming the in-arena entertainment, launching the Clippers’ G-League team and leading the development of the Clippers’ global partnership with connections app Bumble, which supports and promotes gender equality.
Zucker has more than 25 years of experience in the sports industry. She previously spent 16 years in motorsports, nine as the President of Auto Club Speedway, the largest race track on the West Coast. She was named one of the top five most powerful women in motorsports by MSN and FOX.
Zucker has been honored as a Wonder Woman changing L.A. by Los Angeles Magazine,as the Enterprise Executive of the Year by the Los Angeles Business Journaland as a Visionary in Sports and Entertainment by CSQ Magazine.
Kristina Pink in 2018-19 returned for her seventh season as a sideline reporter for Clippers broadcasts on Prime Ticket. Pink joined the FOX family in 2012 serving as both a sideline reporter for L.A. Clippers telecasts on Prime Ticket and as an NFL on FOX sideline reporter, as well as host/reporter for FOX Sports 1. Pink also joins the FOX Sports on Thursday Night Football broadcast team as a sideline reporter.
Prior to joining FOX, Pink worked as a sports reporter for WTVJ-TV, an NBC affiliate in Miami, FL, as well as WGNO-TV, an ABC affiliate out of New Orleans, LA.
Pink began her broadcasting career during her college years at the University of Florida, providing Florida athletics feature stories on campus. Additionally, Pink contributed as a sportscaster for the University’s television station, WUFT, as well as its college radio station, WRUF-AM 850.
Pink graduated from the University of Florida with a Bachelor’s degree in telecommunications.
Every crucial, high-stakes decision an athlete makes comes at the vertex of time and pressure. When you’ve only got seconds to choose, and it’s all riding on you. You need laser-sharp focus and the ability to see five moves ahead. We will discuss how we use the chessboard to train and reinforce elite professionals to master their minds for competitive edge and greater success.
Moderator: Seth Makowsky, US Chess Coach
Tanner Mangum, Former BYU Quarterback
Bryce McDonald, Chief of Administration - UCLA Football
The business of sport has been very influential to the advancement environmental sustainability. Venues, teams, events, and athletes have collectively been shifting to more efficient and eco-friendly operations. All have worked hard to reduce the environmental footprint of sport. Through advocation and implementation of sustainable practices, sports have communicated positive environmental messages on a worldwide basis. Infrastructure, use of existing venues, climate, and best practices are all open topics. This panel will discuss how leaders in sustainability see the future and the actual implementation of sustainable measures, the manner in which we can use available data to advance environmental sustainability, and how to maintain the integrity of sport.
Zaib Shaikh, Consul General of Canada, Los Angeles
Paul Gonzales, Public Affairs Manager for the Southern California Regional Rail Authority
Melinda May, Brand and Marketing Strategist. 15 Years at the International Olympic Committee (IOC) in Lausanne, Switzerland as VP of Marketing Strategy and Activation. Brand Management and Sports Marketing at The Coca-Cola Company.
Jay Sanders, Banc of California. Regional President, Head of Private Banking & Specialty Banking. Jay oversees the bank’s sports practice group and has been instrumental in the bank’s partnership with LAFC and the award-winning Banc of California Stadium as well as supporting the communities surrounding the stadium. Jay was recently honored by Variety Magazine as a 2018 Entertainment Dealmaker of the Year at their annual event highlighting leaders behind the entertainment industry.
What’s on the minds of some of the top leaders in sports? This panel examines issues and trends, with an insider perspective and point-of-view. The conversation will explore a number of key topics, including the impact of game changing technology advancement on personalized fan engagement and athletes as content creators. We will also discuss the growth of European soccer in the US, what it means for an ever-growing fan base and who is capitalizing from it. Finally, we will examine social responsibility and the relationship between sport and society. How is it changing the way sports are marketed and what are the implications for community engagement and sponsorship? What are the key issues and how are they evolving?
Rhonda Brauer, RBrauer Consulting, Vice Chair, Southern California Committee for the Olympic Games
Karen Brodkin, EVP of Content Strategy & Development. Immediate Past Chair of the Los Angeles Sports Council
Rebecca Lowe, NBC Sports: Host Premier League Live; Olympics Host
Renata Simril, President & CEO, LA84 Foundation
Gillian Zucker, President of Los Angeles Clippers
This panel will discuss the future of sports television viewing given the continued disruption of the traditional pay television model. Competition from the streaming services has vastly changed how, when and where we consume content. While television broadcast rights to the major sports leagues continue to reside for the most part with the broadcast and regional sports networks, it is anyone’s guess as to what will happen when the television rights come up for renewal in the next few years. Will the new players further disprupt the TV ecosystem by jumping into the sports arena? As rights fees continue to skyrocket will only the deepest pockets be able to bi on marquee sports programming? How will traditional distributors (e.g. cable and satellite) deal with the increasing cost to carry these networks (Dodgers, Cubs), effectively cutting out the middleman? Are sports streaming services like ESPN+ and DAZN the future or can all distribution technologies co-exist?
Dan Hartman, Broadcast Media Consultant, Hartman Media
Senior Vice President, General Manager. FOX Sports West, FOX Sports West and Prime Ticket. “Forty Under 40” , Sports Business Journal, 2018.
Jeff Proctor, President, ProAngle Media
Rob Thun, Senior Vice President, Content. DIRECTV
International Olympic Day Reception and Celebration of the 35th Anniversary of the 1984 Olympic Games
Olympic Day Reception at the Noe Restaurant and Patio at the Omni
Technology is rapidly changing almost all aspects of our lives with major disruptions coming to nearly every field from healthcare to ecommerce to transportation. As these changes have begun to influence the way fans engage with their favorite teams, either at home, in arena or on the way to the game, the brands partnering with sports properties have also evolved. This panel will focus on how this evolution has led to fundamental shifts in sports partnerships, the types of brands making deals, the structure of these deals and the valuation of the underlying assets.
Jeff Marks, CEO, Innovative Partnerships Group - Innovative Partnerships Group - IPG360. Board Member, Los Angeles Sports Council and Southern California Committee for the Olympic Games.
Bryan Fries, Vice President, Sprint, 5G Strategies + Global Services. Engages with current and prospective industry partners to understand how consumers will use 5G, including 5G’s intersection with gaming and eSports. Has lead Global Services organization since 2014.
Marc Alba, NTT Data Services
Cary Granat | CEO | Immersive Artistry. Leader, innovator and pioneer in the entertainment industry with over 57 films and $5.8 billion in box office revenues with a track record for creating new business models in 3D cinema, global film production and education. Granat co-founded and served as CEO for Walden Media from 2000 to 2009, producing the hugely successful Chronicles of Narnia series, Journey to the Center of the Earth, Bridge to Terabithia, Holes, and many others. Granat launched Walden Education, which for six years was the only studio-sponsored educational program that served school and youth groups between the ages of 8 and 13. Granat served as President and COO to Miramax/Dimension from 1995 to 2000, where he oversaw the Scream series, the Scary Movie and Spy Kids franchises, From Dusk Till Dawn, and countless others, and built Dimension into a recognizable brand.
This session will consist of two parts. Part one (eSports 101) will provide a brief and entertaining tutorial on eSports (what it is, how it is growing, the nature of the sport, etc.) in order for attendees to gain a general understanding of the eSports ecosystem and the industry’s dynamic innovation and growth. The second part (eSports 201) will be a panel discussion of eSports experts who will take a more in-depth approach and explore the ideas and concepts introduced in the tutorial.
San Francisco Managing Partner and Head of the Sports Group, Arent Fox LLP. LA Sports Council Board Member
Bryce Blum, Founding Partner, ESG Law (Esports and Gaming Law). Contributing Writer at ESPN on eSports and op-eds on business and legal issues facing the eSports industry.
Chuck Steedman, Chief Operating & Development Officer at AEG Facilities LLC
Chris Hopper, Head of Esports (North America) at RIOT Games
Ari Segal, CEO, Immortals (Professional eSports franchise)
The Los Angeles Sports Council will present the findings of an Economic Impact Analysis of the Sports Industry in the Greater Los Angeles Region at its inaugural LA Sports Summit. Serving as a cornerstone for the annual Summit, the report will analyze the contribution of sports to the region including jobs supported, taxes generated and output produced by the extensive sports business network across Los Angeles and Orange counties.
The independent study is being conducted by the Los Angeles County Economic Development Corporation (LAEDC) and will evaluate data covering all professional sports teams, NCAA Division I, II and III schools, and community colleges, stadiums, arenas and sports facilities in the greater Los Angeles area.
William Allen, CEO of the LA Economic Development Corporation
Bill Allen is the Chief Executive Officer of the Los Angeles County Economic Development Corporation. Mr. Allen is also a Vice Chair of The Valley Economic Alliance, a past Chair of Film LA and the California Stewardship Network, and a member of the Board of Directors of the Weingart Foundation, Regional Economic Association Leaders of California Coalition, Los Angeles Area Chamber of Commerce, Los Angeles Coalition for the Economy and Jobs, FilmL.A., Unite L.A., and Sister Cities of Los Angeles.
Jerry Papazian, Fountainhead Associates. LA Sports Council and Southern California Committee for the Olympic Games Board Member.
Lee Malleau, Executive Vice President, Edmonton Global Investment & Trade. CEO of Vancouver Economic Commission. Led the Vancouver’s Olympic Business Programs generating hundreds of millions in economic benefit & new investment during the up to and after the 2010 Winter Olympic Games in Vancouver.
Alan Rothenberg, Chairman of 1st Century Bank. Alan was Chairman and CEO of the 1994 World Cup; 1999 FIFA Women’s World Cup and Founder of Major League Soccer. Past Chairman of the LA Sports Council, LA Chamber of Commerce, and the Los Angeles Tourism and Convention Board.
Somjita Mitra, Senior Economist, Institute for Applied Economics, Los Angeles County Economic Development Corporation.
Master of Ceremonies
John Naber 5-time Olympic Medalist, 4-time Gold Medalist, Board Member LASC and SCCOG
Ann Meyers Drysdale - Olympian, Gold Medalist, Broadcaster, Board Member LASC and SCCOG
Candace Cable - 9-time Paralympian and 12-time Medalist, Vice Chair and Director of Paralympic and Disability Engagement for the LA2028 bid commission